publishers

Sky Digital Media is one of the UK’s leading online media sales houses with more than 90 different clients and representing 174 different sites.

Sports

We’re number one for sport, selling across 133 different sports sites covering everything from Football to Formula 1 including 14 premiership club sites, 3 governing bodies and 2 fan site networks.

Entertainment

We have a fantastic portfolio of entertainment sites and work with some of the UK’s leading music brands and rights holders, including Sony BMG, LiveNation and Drowned in Sound.

Fashion and Beauty

Among the fashion and beauty sites we work is ASOS.com, one of the leading online fashion stores, as well as specialist online fashion magazine Fashion UK.

Parenting

We represent some of the UK’s best known parenting sites, including Babycentre, Netmums and Gurgle.

Understanding your business

Being a website publisher too, Sky understands the importance of brand values and that each site has its own very specific identity. Before we take your site to market, our client services managers will work with you to ensure that we thoroughly understand your site, your brand, your ethos, the message you would like to convey, and what type of advertisers you are happy to carry.

Consultancy

Sky Digital Media works as an extension of your own business - providing guidance, market knowledge and online sales expertise as part of the service. This includes commercialising your site, ensuring that together we can generate revenue from every possible part, and continue to evolve in a fast-paced industry.

Cross Media Deals

As part of Sky, we often include our clients’ sites in cross-media campaigns. With our colleagues in Sky Media we build an online campaign to complement TV activity. This means that we can access budgets that may otherwise be unavailable to online publishers.

Consolidated buying points

Sky Digital Media simplifies the buying process for clients and media agencies by providing a single buying point for a broad range of websites, resulting in a larger share of online budgets and an increased spend for each of our sites.

Creative ideas

Every site we represent has a brand champion within the sales team who understands the breadth of opportunities and restrictions of each site. They have the responsibility of ensuring that we can offer advertisers creative, integrated ideas such as sponsorships, ad-funded content and site takeovers.

Client Services

Every client has a dedicated account manager to ensure fulltime service. We will provide weekly contact and all of the necessary reporting. Clients hold regular presentations of updates and opportunities to our sales teams so we can really understand the best way to represent our clients’ sites and ensure the latest developments are presented to advertisers.

Research

Every year we run a user survey as added value for all our clients to ensure that we understand your audience in detail and can offer the best possible solutions for advertisers.