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Sky Digital Media to increase video advertising product portfolio
Jul 14 2008
Sky Digital Media has signed a deal with Adjustables, a specialist in in-video advertising, to integrate a new range of innovative ad opportunities around Sky’s video inventory. The deal sees a wide variety of new online ad formats becoming available in addition to pre-rolls and takeovers, including picture-in-picture (or streaming within streaming), traditional banner formats, logos and bugs, and ticker text.
The Adjustables platform will initially be rolled out across Sky Sports, Sky News, Sky Showbiz, Sky Travel, Sky Motoring and Sky Style, as well as a selection of 3rd party sites. Repurposed and bespoke video is already fully embedded across the Sky portal and growing month-on-month. Video ad impressions also continue to increase proportionally - since January 2008, Sky Sports has recorded 8.75 million paid for video ad impressions, with Sky News achieving over 4.75 million impressions.
A dedicated online and mobile ad sales house, Sky Digital Media represents over 180 websites, including all of Sky’s owned websites and portal and major 3rd parties such as Sony BMG, the Football League, ASOS and Baby Centre. Included within Sky’s portal are established sites such as Sky.com, Skysports.com, sky.com/news as well as more recently launched sites such as Sky Motoring, Sky Travel and Sky’s entertainment portal, which is currently in beta testing.
Paul Wright, Director of Sales, Sky Digital Media, comments: “Within our growing portfolio, video is clearly something that differentiates Sky’s online offering. We’re particularly well served by a wide variety of unique video content, be that from Sky’s core content business or web exclusive material. The flexibility and creativity that the Adjustables platform delivers gives our advertiser partners even more scope in reaching audiences in new and engaging ways.”
Jan van Ottele, CEO of Adjustables: “Sky’s decision to partner with Adjustables is a clear endorsement of our platform and demonstrates Sky’s ongoing leadership in the field of video advertising. Sky understands that great video content is not enough to hold viewer attention, and that the advertising experience needs to be a rich and engaging one. We extremely pleased that our solution was able to deliver the flexibility they required to offer their clients more choice and control.”
Adjustables provides advanced ad-serving tools and uses a patent-pending technology to enhance and monetize online video content with transparent visual elements inserted directly into the online video stream. The in-stream non-linear video ads are interactive, targeted, real-time and accountable, and allow for much greater campaign personalization and the serving of more relevant ads.
About Adjustables:
Adjustables (www.adjustables.com) is a young company with offices in Rotterdam, (The Netherlands), Sunnyvale (California, US) and Kiev (Ukraine). Adjustables offers a patent-pending technology for publishers to advertise: in-stream, interactive, targeted, real time and accountable. With this technology it is possible to place flexible and effective advertisements in online videos. Visit www.adjustables.com for more information. Adjustables won several prices with their in-video advertising solution (e.g. rewarded by McKinsey & Company and by Redherring, http://herringevents.com/europe08/redherring100.html <http://herringevents.com/europe08/redherring100.html> ).
