sky broadband

the rise of broadband

Broadband internet has moved from a luxury to an essential utility. 13.2 million homes have a broadband connection, that’s almost 86% of all households with internet access* The phenomenal rise of broadband has enabled online publishers to offer richer and more exciting content and has placed the internet at the centre of millions of consumer’s lives.

* Continental research Autumn Internet Report 2007

sky broadband

Sky Broadband launched into this market in August 2006 following the acquisition of Easynet. Our broadband service has now gained over 1.72 million subscribers in just a year and a half, making us the UK’s fastest growing broadband supplier. Available in up to 70% of UK households, Sky Broadband offer the best value broadband solution for our customers and a host of innovative features such as exclusive email services provided by Google.

Our broadband service is at the heart of our commitment to online and sits at the core of our new online services including Sky.com and Sky Anytime.

what does this mean for advertisers?

The ability of broadband to offer richer and more exciting content means a more engaged audience for advertisers. Advertising can be more involving, more dynamic and more vibrant, making brands come to life more than ever before.