advertisers

data

An understanding of our audience is essential to our business. By using a variety of excellent research tools, we offer real insight into our customers and the market in which we operate. This enables us to advise advertisers on the best method of communication within our content rich portfolio of destination sites.

site centric research

Sky Digital Media Annual User Survey

Every year we invest in an annual user survey which studies user behaviour and uncovers what users really think about specific sites and specific communication be they editorial or commercial. The 2007 survey was one of the largest of its type – running across 102 sites and generating over 10,000 responses.

Hitbox - IP based site measurement

HitBox is an outsourced Web site measurement and analysis service that provides real-time statistics about online visitor behaviour. These metrics produce our ABCe audited unique user and page impression figures. A number of our client sites also use Hitbox, as well as other outsourced traffic measurement tools including Google Analytics and Hitwise.

panel based research

Comscore

Comscore data is available across all our sites, giving an indication of user numbers and demographics to enable easy comparison with our competitors. Comscore is a panel based system, a trusted tool of agencies and used to provide top line statistics by Sky Digital Media.

Target Group Index

Sky owned sites are also included in the TGI system - giving in depth detailed research on user demographics, buying habits and attitudes which can be compared against a national average.

Click here to visit our insight section for more info.