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Example of MPU creative running across
Sky Digital Media sites

introduction

Sky Digital Media is the sales operation for all of Sky’s online and mobile assets and a raft of outstanding third party media owners.

Sky has a heritage of building valuable audiences within key market sectors. Sky Digital Media delivers powerful display, sponsorship and integrated advertiser solutions within these content rich environments.

We sell across 174 sites and have a breadth of “best of breed” destination sites from sport and music to fashion and parenting – in fact something for every consumer and every advertiser.

Our partners trust us to deliver creative and reliable solutions to our 15.8million consumers (Comscore August 2008). With 50 staff and functions that include Sales Strategy, Sponsorship, Client Partnerships, Agency Sales and Advertising Operations, we are structured to offer the best thinking, the best deal management and the best campaign analysis.

We are number one in sport representing the top three commercial sports sites in the UK and we have the number one commercial news site, Sky News.

Research is central to our proposition and we use a number of tools to help match the needs of advertisers to our audience and environments.

Once we are working together your campaign will get the best possible service and support from our excellent operation account management team.